The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-created content appearing in their feeds. This move comes as the platform announced that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift comes amid a surge in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising video streams on a popular video site only show AI-generated videos. A considerable share of this content is classified as “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, based on their own preferences,” said a platform representative.
AI on the Platform
TikTok announced that there are presently over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn videos are added to the platform every day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI content they watch by using the content preference setting in the app and choosing the AI content topic. Other topics that can already be adjusted under the filter include news, style, cosmetics, and choreography.
AI Disclosure Rules
Its guidelines require content makers to identify “realistic” artificially created content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
In addition, the app will henceforth apply an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also introducing a $2m educational fund for experts and institutions to develop learning resources about ethical AI use. This program will benefit charitable organizations focused on training computer science.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over proposals to make redundant numerous safety staff in the UK. The company is set to cut a significant number of roles in its content moderation team in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content prior to it has to be seen by humans. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
